LG 50UR765H0VA 4K UHD Pro: Centric Cloud enhances the functionality of an enterprise's Content Management System (CMS) and facilitates the transition to a cloud-based system, strengthening support for third-party solutions. Additionally, it provides diverse design templates, enhancing the data collection and analytics platform with an attractive dashboard. The Pro Centric Direct ensures easy access to the Netflix application, offering a straightforward management solution for hotel content that creates a memorable experience for clients, particularly with webOS 5.0. A Property Management System (PMS) is required, and it is available with Pro: Centric Cloud. The Direct solution for hotel content management offers simple editing tools, enabling easy service and IP network-based remote management with a single click. It allows users to customize their interface efficiently, managing all TVs in the room. The latest Pro: Centric Cloud (PCD) version introduces Internet of Things (IoT)-based in-room control and voice control through LG Natural Language Processing (NLP), marking a step toward preparing hotel rooms for the next generation through artificial intelligence. Some features may not be supported based on PCD versions. To address environmental challenges in hotels or resorts, where TVs are exposed to salt, dust, iron powder, and humidity, Conformal Coating on the major circuit board significantly reduces risks, protecting TVs from these elements. The Slim Bezel design contributes to making the TV a sophisticated Object Soft, a software-enabled Access Point, turns the TV into a virtual Wi-Fi hotspot, allowing guests to connect their devices. It supports Bridge Mode, enabling administrators to manage in-room Soft AP information such as signal level and passwords. Smart Mirroring may not be operated simultaneously. The LG webOS 5.0 introduces innovative features, including Mood Display and Gallery Mode, allowing the TV to function as a customized clock and artwork that seamlessly fits into your space and lifestyle. Commercial Lite TVs with Welcome Video/Screen capability display multiple images, offering a variety of greeting messages in hotel rooms to make customers feel more welcome. In Hotel Mode (Public Display Mode), control over TV settings in business areas is comprehensive, including channel selection and volume level. Public Display Mode also allows the restoration of default settings on the TVs as needed. USB Cloning streamlines the management of multiple displays, where data can be copied to a USB for one display and then sent to others through a USB plug-in. Bluetooth Sound Sync enables users to listen to music on a mobile device through TV speakers via a Bluetooth connection. The UR765H series, featuring a slim bezel, is designed to seamlessly blend into any interior, providing an immersive viewing experience without interruptions.